Ep. 47 - Is fair equity compensation possible in a startup? (with Outseta's Geoff Roberts)

Geoff Roberts, co-founder of Outseta, on a compensation model that allows employees earn founder-level equity.

👉 Listen to the episode: Apple Podcasts, Spotify, watch on YouTube

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Segments

• [00:42] Intro of Geoff and Outseta

• [03:17] How Outseta got started

• [10:25] Current state of Outsetta business

• [18:11] Customer acquisition through content marketing, affiliates and partnerships

• [33:02] Compensation philosophy

• [40:33] Cash vs. equity

• [47:53] Voting rights, scaling, and risks of Outseta's model

• [01:01:27] Hiring

• [01:03:10] Mechanics of the ledger and corporate structure

• [01:06:50] Book recommendation

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Show notes

• Outseta All-in-one membership software

• Geoff’s Twitter/X: @geofftroberts

• Geoff's LinkedIn

• Outseta blog

• Outseta operating agreement

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